Visual Merchandiser – description and skills required
Visual merchandiser is the role for the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as stores.
jobs in fashion: business and management opportunities
Visual Merchandiser: skills required
excellent visual and spatial awareness
strong creative and practical skills
ability to work under pressure
ability to work within a budget
awareness of current trends
- The role of the visual merchandiser is to create and produce window and in-store displays, promoting retail brands, introducing a new trend to inspire the customer and attract them into the store.
- To be successful in visual merchandiser you must have knowledge of seasonal trends and the in-store merchandise. You must have an innovative approach to design, supported by strong practical skills, and be able to source props and accessories to make displays when necessary, working within a budget.
- You must have knowledge of retail promotion, ergonomics, and store planning.
- Larger stores usually employ a team of in-house visual merchandiser led by a visual merchandiser manager, who liaises with the store management team to make decisions about the choice and schedules of window and interior display.
- Some companies employ visual merchandisers to travel from store to store working on their visual displays to give a corporate identity to the brand.
- Some of the smaller stores rely on retail outlets do their own visual merchandising.
- Other opportunities for employment include working on a freelance basis or working oh exhibition and trade fair displays.